Blogs

Formulating Your Wholesale Marketing Strategy

Marketing plans don’t have to be stuffy complicated documents. In fact, the best ones are those you can write down in a page or so.If it’s easy to explain, it’s generally going to be easier to execute.The sad truth is that most people follow the uncooked spaghetti approach to marketing: they throw a bunch of tactics at the wall and see what sticks.This is exactly what I don’t want you to do..

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Wholesale Marketing Ideas To Attract New Customers

When you first start wholesaling the biggest challenge is going to be finding and attracting customers.The First (And Most Essential) Tactic I recommend your first tactic be making a list of 100 ideal businesses that you would like to come customers.Why 100? Because finding the first 20 for your list will be easy. But finding the other 80 is going to be a challenge and that’s where the rubber meets the road. 100 is also just the beginning. But let’s work with 100, for now, to make it easy to conceptualise and to give you something to work towards.Create a new Google Spreadsheet (or Excel document) and title it “Wholesale Leads”. You will need to add a few columns to this spreadsheet to give you the information you need contact them later..

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Selling to the Trade: Wholesale Marketing Strategies

Many businesses, particularly those in the wholesale and manufacturing sectors, face an uphill struggle when it comes to email marketing and list building. This is particularly true for companies that sell only to trade customers and therefore have little or no understanding of who their end customer actually isWhen you have no relationship with the person using your product, your options to re-market to that person and build customer lifetime value (CLV) are limited. This means you have to rely on third parties and middlemen (who often also sell competitive products) to actively market and sell your products..

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How to Know Your Wholesale Customers Better in 9 Ways

The first step is to know who your target customers are. Not everyone will be your customer. You only need to reach out to customers who have a need for your products and who will most likely buy from you.In this post, you will learn 8 steps that will help you create a Target Customer Persona. If you have not defined your target customers yet, this is a must read! It will run you through the step-by-step that you can take to create a target customer profile. In easily understandable chunks, you will be able to understand your target customers better..

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7 Strategies To Increase B2B Wholesale Sales

The B2B wholesale sales and distribution industry is facing a rapid shift in customer expectations. With the advance in technology to support an on-demand economy, B2B wholesale customers are expecting the level of service they get as individual B2C consumers. You'd risk losing customers and revenue if your wholesale business lags behind in efficiency, sales enablement, and customer experiences.To increase your B2B wholesale sales, you need to cultivate loyalty to increase customer lifetime value, while attracting new customers through promotions and referrals.Here are 7 strategies to help you boost sales and profits..

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